4/2/2023 0 Comments Ephemeral inkIt’s inclusive – not just for clients, but for tattoo artists themselves. That sparked for us this epiphany: what if tattoos were actually made to fade? And six years later we’ve developed that technology and also created an experience that we’re really proud of. We met at NYU and one of our team members actually had a permanent tattoo that he tried to remove and he had an awful experience with laser. We all grew up in households where tattooing was a no-no, to say the least. What that means is an actual tattoo ink applied by a real tattoo artist, just like any other tattoo, that fades away in one year. Josh Sakhai: Ephemeral is a tattoo company that has created the world’s first made-to-fade tattoo ink. Here, we talk with Sakhai about Ephemeral, bad tattoos, and the zen of impermanence. The woman who was devastated by his first Ephemeral tattoo had come to see, via impermanence, as Sakhai told me, “the beauty of tattooing.” That, he says, “is one of my biggest wins.” With permanence and any long-term regret off the table Sakhai says he “cannot wait to see what people do with it.” And while he asserts that all permanent tattoos have their purpose and story in the moment, Ephemeral tattoos are for those who “want tools, tech, fashion, and modality that embrace evolution.” Sakhai was shocked when, just a week before I spoke with him, his mother asked for an Ephemeral tattoo. The fact that it’s made-to-fade is an added benefit, not a detractor from the price.” As Josh sees it, “This is a revolutionary new technology and there’s nowhere else able to offer this experience. An Ephemeral tattoo will cost the same as a permanent tattoo – anywhere between $250 and $450 for a typical design. The setting, he says, will be inspired by spas and acupuncture clinics – an intentional departure from the traditional tattoo experience.Īrtists will receive consistent pay – a rarity in an industry where artists often work under a commission model that can lead to financial insecurity and exploitation. Sakhai is preparing to open Ephermeral’s first brick and mortar shop in Williamsburg, New York this spring. Its particles are small enough to be broken down and absorbed by the body, resulting in an even fade over time. Sakhai says the secret is in the ink, which his team developed alongside dermatologists to ensure safety and efficacy.
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